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Sole x Shake Shack
The region’s coolest lifestyle and street-culture festival was back this year with a packed schedule of live performances, DJ sets, sports tournaments, talks and workshops, all at the Dubai Design District from 9 to 11 December for Sole DXB 2022.
With many designers, creatives, speakers and athletes from across the region including the UAE, Kuwait, KSA, Lebanon, Jordan, Palestine, Egypt and beyond, Sole DXB was a big hit this yet again.
Shake Shack, for the sixth year, has taken part in Sole with not only one location this time, but two locations, a Madison Square Garden inspired pop-up Shack to allow us to be in the heart of the event. As well as a cookout experiential kiosk sponsoring the Skate Park this year.
“Taking part in Sole DXB allows us to remain culturally relevant and build relationships with our community, the guests, the crowd and the influencers and create Feel Good moments that is one of the key pillars of Shake Shack” said Hatice Harmankaya, Head of Marketing, Fast Casuals.