Combining energy, enthusiasm and fun activities with guests, the Shake Shack team celebrated their 10th anniversary of Kuwait’s first Shack by having a party at First Avenue - The Avenues where they first opened back in 2011.

To celebrate this joyous occasion, Shake Shack had several activities at its first Kuwait Shack; customized cake for the team to enjoy, an eye-catching photobooth where guests could take pictures with the famous Shake Shack neon burger icon or interact with special Snapchat lens, to an in-Shack game which was quite popular with young Shack Fans and finally fun gifts given out to all visiting guests.

Greg Hirst, Senior Operations Manager in MENA and Luke Atkins, Kuwait Operations Manager had lots to say regarding this incredible milestone:
“After the challenges of the past 18 months, it’s great to have something positive to celebrate. July 6th marks 10 years of Shake Shack in Kuwait. The first Shack opened in 1st Avenue – The Avenues on July 6th, 2011 and was an immediate success, with huge lines and 5 figure daily sales numbers from the beginning. In the last 10 years, we’ve opened 13 stores across Kuwait and over 40 in the MENA region plus additional expansion into Turkey and the UK. Over the years, like all businesses, the brand has faced difficult times, none more so than last year when the world was turned upside down due to COVID-19; the effects of which are still very much with us in 2021. However, thanks to the resolve, dedication and entrepreneurship of everybody on the team, from office to store, the brand has weathered the storm well and we’re looking forward to the future.

We’re lucky to have retained a large number of pioneers from that first Shack in Kuwait. A great deal of them have grown with the brand, going on to become Restaurant Managers, Area Managers and Operations Managers. We couldn’t have achieved all we have without them. We would extend that gratitude to everybody on the team, but especially to all our pioneers. 10 years is a long time in the Middle-East. The Burger sector is tough, and we’ve seen many competitor brands come and go. We’ve endured by delivering a consistently great experience for our guests and adapting to constantly changing conditions. We’ve seen consumer habits change and technology become increasingly essential to Operations in our industry. We’ve endeavored to embrace these tech solutions and ensure our evolution is aligned with that of the industry to give our guests new ways of enjoying Shake Shack. Guests can order in advance and collect their food at a time convenient to them or enjoy their favorite Shack menu items at home through one of our home delivery partners.

We look forward to the next 10 years of Shake Shack in the Middle-East. Another 10 years of new and exciting menu development, of continued expansion and providing opportunities for our brilliant people, whose collective enduring dedication and passion for all things Shack is the key to our ongoing success.”

Congratulations on building a such a strong following in Kuwait, Shake Shack team! Here’s to celebrating many more decades in the future.